The California Privacy Rights Act (CPRA) is a data privacy law that builds upon the California Consumer Privacy Act (CCPA).
Key provisions of the CPRA include:
Establishment of the California Privacy Protection Agency (CPPA): The CPRA creates the CPPA, an agency dedicated to enforcing and implementing privacy laws in California.
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Expanded Definition of "Sensitive Personal Information": CPRA introduces a new category of data called "sensitive personal information," which includes details such as Social Security numbers, driver's license numbers, and precise geolocation data.
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Enhanced Consumer Rights: CPRA expands consumer rights, allowing individuals to restrict the use of sensitive personal information and providing them with the right to correct inaccurate information.
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Limitations on Data Retention: The CPRA introduces limitations on businesses' retention of personal information, requiring them to specify the duration for which data will be retained.
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Data Minimization and Purpose Limitation: Businesses must collect only the personal information necessary for the purposes for which it is processed, promoting data minimization and purpose limitation principles.
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Increased Fines for Minors' Data Violations: CPRA imposes higher penalties on businesses that violate the privacy rights of minors.
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Right to Opt-Out of Automated Decision-Making: Consumers have the right to opt-out of businesses using automated decision-making processes that may have legal or significant effects on them.
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The CPRA is expected to be fully enforceable starting on January 1, 2023. It represents a continued effort to strengthen consumer privacy rights and hold businesses accountable for the handling of personal information in the digital age.
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